Search Engine Optimization (SEO) is an effective technique or method for promoting web pages visibility in major search engines such as Google, Yahoo, Bing and a lot more. In this procedure, there are many techniques including Keyword Research and Optimization, Meta Tags Analysis and HTML Coding. The increase in web page visibility and vice-versa can boost up business productivity or sales. The functions are dedicated to the websites in order to acquire top and higher ranking in the major search engines or SERP's (Search Engine Result Page). The SEO professionals promote backlink and inbound links in order to increase link building.